CONTACT: e-Smart® Media Relations
703-768-7477

Robert van Maasdijk Appointed to the Board of e-SMART® Technologies, Inc.

New York, March 5, 2008 /PRNewswire-FirstCall via COMTEX/ — e-SMART® Technologies, Inc., (Pink Sheets: ESMT); and its parent company IVI Smart Technologies, Inc., (“e-SMART” or the “Company”) is pleased to announce the appointment of Robert van Maasdijk to the Board of Directors of e-SMART®.

Mr. van Maasdijk currently serves as the Chairman of Mulier Capital Ltd., a company active in Private Banking and Asset Management. Since early 2007 Mr. Maasdijk also has served as Chairman of SulphCo, Inc., which specializes in sonocracking technologies employing high power ultrasound to desulfurize and hydrogenate crude oil and other oil-related products.

In 1998 Mr. Maasdijk founded Attica Alternative Investments Ltd., and was Chairman and CEO until the company’s sale to Sal. Oppenheim Private Bank in 2006. During his nearly forty-year career, Mr. Maasdijk has held numerous executive positions, including Managing Director and CEO of Lombard Odier Investment Portfolio Management Ltd, one of the oldest and largest private banks in Switzerland; CEO of the investment management company, Ivory and Sime and he also held management and research positions with Banque Lambert, Pierson Heldring Pierson and Burham and Company.

Mary Grace, CEO of e-SMART® said, “We are so pleased that Robert has agreed to join our Board. His impressive banking and financial background will be invaluable as we move forward with our very aggressive schedule.”

In commenting on becoming a director of the Company, Mr. Maasdijk said, “I’m delighted to be joining e-SMART® and look forward to the challenges ahead and taking an active role in taking the Company to the next level.”

e-SMART® Technologies, Inc., is the exclusive supplier of the Biometric Verification Security™ (BVS2™) system, the “I AM”™ card and the Super SMART Card™ system and related system technologies for Asia, Africa and the U.S., which e-SMART® believes to be the world’s first smartcard of its kind with an on-card sensor and a full match on-card system and other unique technologies for secure biometric ID verification. e-SMART’S® next generation technologies allow governments, public and private institutions, healthcare providers and insurers, companies large and small, to provide a superior level of protection. The “I AM”™ card, Super SMART Card™ system and BVS2™ security system can assist in securing countries from criminal and terrorist threats, stop ID and payment fraud, along with identity theft in connection with physical and logical access and financial transactions, including telephone, Internet payment and other financial and data related transactions all while protecting individual privacy.


SAFE HARBOR STATEMENT
Statements in this news release that relate to future plans, financial results or projections, events or performance are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. While these statements are made to convey to the public the Company's progress, business opportunities and growth prospects, readers are cautioned that such forward-looking statements represent the management's opinion. While management believes such representations to be true and accurate based on information available to the Company at this time, actual results may differ materially from those described.

For more information about e-Smart® Technologies, please visit http://www.e-smart.com or contact Media Relations at 703-768-7477 or media@e-smart.com

SOURCE e-Smart® Technologies, Inc.